{"id":15222,"date":"2026-02-02T10:50:29","date_gmt":"2026-02-02T09:50:29","guid":{"rendered":"https:\/\/icoprevencio.cat\/uct\/?p=15222"},"modified":"2026-02-02T10:53:45","modified_gmt":"2026-02-02T09:53:45","slug":"creix-el-suport-de-la-ciutadania-a-lempaquetament-generic-del-tabac-a-europa","status":"publish","type":"post","link":"https:\/\/icoprevencio.cat\/uct\/en\/creix-el-suport-de-la-ciutadania-a-lempaquetament-generic-del-tabac-a-europa\/","title":{"rendered":"Creix el suport de la ciutadania a l\u2019empaquetament gen\u00e8ric del tabac a Europa"},"content":{"rendered":"\n<p>Un estudi publicat a <em><a href=\"https:\/\/academic.oup.com\/eurpub\/advance-article\/doi\/10.1093\/eurpub\/ckag001\/8443003?login=false\">The European Journal of Public Health<\/a><\/em> revela que <strong>el suport de la poblaci\u00f3 a l\u2019empaquetament gen\u00e8ric del tabac ha augmentat de manera significativa als pa\u00efsos que n\u2019han implementat la regulaci\u00f3<\/strong>, evidenciant que la mesura genera m\u00e9s acceptaci\u00f3 social un cop \u00e9s vigent. L\u2019empaquetament gen\u00e8ric suprimeix elements de m\u00e0rqueting com colors, logotips, tipografies i dissenys atractius, i obliga a presentar els productes en envasos estandarditzats, neutres i poc atractius. La marca, la informaci\u00f3 legal i els advertiments sanitaris es mantenen i es fan m\u00e9s visibles. La investigaci\u00f3 inclou la participaci\u00f3 de professionals de la Unitat de Control del Tabac de l\u2019Institut Catal\u00e0 d\u2019Oncologia (ICO). <\/p>\n\n\n\n<p>L\u2019an\u00e0lisi es basa en dades representatives de <strong>m\u00e9s de 54.000 persones enquestades<\/strong> a 27 pa\u00efsos de la Uni\u00f3 Europea els anys 2017 i 2023. Tot i que el suport global es mant\u00e9 estable al voltant del 43% en el conjunt de la UE, la tend\u00e8ncia varia segons el context legislatiu. <strong>Als pa\u00efsos que han adoptat l\u2019empaquetament gen\u00e8ric, el suport ciutad\u00e0 augmenta de manera significativa<\/strong>, mentre que als pa\u00efsos sense regulaci\u00f3 no es detecten canvis rellevants. Aquest resultat contradiu l\u2019argument habitual de la ind\u00fastria del tabac que la mesura generaria rebuig, i suggereix que, un cop implantada, pot contribuir a refor\u00e7ar l\u2019acceptaci\u00f3 social de les pol\u00edtiques de control del tabaquisme.<\/p>\n\n\n\n<p>Les conclusions principals indiquen que l\u2019empaquetament gen\u00e8ric <strong>\u00e9s una pol\u00edtica que guanya legitimitat quan la poblaci\u00f3 en t\u00e9 experi\u00e8ncia directa<\/strong>. L\u2019augment del suport en els pa\u00efsos que ja l\u2019han aplicat confirma que la implementaci\u00f3 tendeix a consolidar-ne la percepci\u00f3 positiva i que la mesura no genera hostilitat social, sin\u00f3 m\u00e9s aviat el contrari. A m\u00e9s, la coher\u00e8ncia d\u2019aquests resultats amb estudis previs refor\u00e7a la idea que altres estats podrien incorporar aquesta regulaci\u00f3 en les seves estrat\u00e8gies de salut p\u00fablica.<\/p>\n\n\n\n<p>L\u2019Organitzaci\u00f3 Mundial de la Salut recomana l\u2019empaquetament gen\u00e8ric <strong>com una de les eines m\u00e9s eficaces per reduir el consum de tabac<\/strong>, ja que disminueix l\u2019atractiu dels productes i incrementa la sali\u00e8ncia de les advert\u00e8ncies sanit\u00e0ries. Pa\u00efsos com Fran\u00e7a, Irlanda, els Pa\u00efsos Baixos o Finl\u00e0ndia ja n\u2019han impulsat la regulaci\u00f3, i aquesta nova evid\u00e8ncia podria afavorir-ne l\u2019extensi\u00f3 en altres contextos legislatius.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un estudi publicat a The European Journal of Public Health revela que el suport de la poblaci\u00f3 a l\u2019empaquetament gen\u00e8ric del tabac ha augmentat de manera significativa als pa\u00efsos que n\u2019han implementat la regulaci\u00f3, evidenciant que la mesura genera m\u00e9s acceptaci\u00f3 social un cop \u00e9s vigent. L\u2019empaquetament gen\u00e8ric suprimeix elements de m\u00e0rqueting com colors, logotips, [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":15228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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estudi publicat a The European Journal of Public Health revela que el suport de la poblaci\u00f3 a l\u2019empaquetament gen\u00e8ric del tabac ha augmentat de manera significativa als pa\u00efsos que n\u2019han implementat la regulaci\u00f3, evidenciant que la mesura genera m\u00e9s acceptaci\u00f3 social un cop \u00e9s vigent. L\u2019empaquetament gen\u00e8ric suprimeix elements de m\u00e0rqueting com colors, logotips,&hellip;","_links":{"self":[{"href":"https:\/\/icoprevencio.cat\/uct\/en\/wp-json\/wp\/v2\/posts\/15222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icoprevencio.cat\/uct\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icoprevencio.cat\/uct\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/en\/wp-json\/wp\/v2\/comments?post=15222"}],"version-history":[{"count":6,"href":"https:\/\/icoprevencio.cat\/uct\/en\/wp-json\/wp\/v2\/posts\/15222\/revisions"}],"predecessor-version":[{"id":15229,"href":"https:\/\/icoprevencio.cat\/uct\/en\/wp-json\/wp\/v2\/posts\/15222\/revisions\/15229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/en\/wp-json\/wp\/v2\/media\/15228"}],"wp:attachment":[{"href":"https:\/\/icoprevencio.cat\/uct\/en\/wp-json\/wp\/v2\/media?parent=15222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/en\/wp-json\/wp\/v2\/categories?post=15222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/en\/wp-json\/wp\/v2\/tags?post=15222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}