{"id":13589,"date":"2025-07-15T15:02:06","date_gmt":"2025-07-15T14:02:06","guid":{"rendered":"https:\/\/icoprevencio.cat\/uct\/un-estudio-liderado-por-la-uct-revela-una-preocupante-exposicion-de-los-jovenes-a-contenidos-televisivos-relacionados-con-el-tabaco\/"},"modified":"2025-07-15T15:03:13","modified_gmt":"2025-07-15T14:03:13","slug":"un-estudio-liderado-por-la-uct-revela-una-preocupante-exposicion-de-los-jovenes-a-contenidos-televisivos-relacionados-con-el-tabaco","status":"publish","type":"post","link":"https:\/\/icoprevencio.cat\/uct\/es\/un-estudio-liderado-por-la-uct-revela-una-preocupante-exposicion-de-los-jovenes-a-contenidos-televisivos-relacionados-con-el-tabaco\/","title":{"rendered":"Un estudio liderado por la UCT revela una preocupante exposici\u00f3n de los j\u00f3venes a contenidos televisivos relacionados con el tabaco"},"content":{"rendered":"\n<p>Una investigaci\u00f3n pionera liderada por la Unidad de Control del Tabaco del Instituto Catal\u00e1n de Oncolog\u00eda y del Instituto de Investigaci\u00f3n Biom\u00e9dica de Bellvitge (IDIBELL) ha analizado la presencia de im\u00e1genes relacionadas con el tabaco en <strong>programas televisivos<\/strong> durante el horario de m\u00e1xima audiencia en Espa\u00f1a.<\/p>\n\n<p>La investigaci\u00f3n, <a href=\"https:\/\/www.tobaccoinduceddiseases.org\/Tobacco-imagery-in-prime-time-television-in-Spain-A-content-analysis,204750,0,2.html\">recientemente publicada en la revista <em>Tobacco Induced Diseases<\/em><\/a> , revela una preocupante exposici\u00f3n del <strong>p\u00fablico joven<\/strong> a contenidos televisivos relacionados con el tabaco que contribuyen a la <strong>normalizaci\u00f3n<\/strong> de su consumo y <strong>aumentan el riesgo de iniciaci\u00f3n<\/strong> .<\/p>\n\n<p>Este estudio es el <strong>primero en Espa\u00f1a<\/strong> que estima el impacto poblacional de este tipo de contenidos, calculando el n\u00famero de impresiones generadas, es decir, el n\u00famero total de veces que los espectadores han estado expuestos a im\u00e1genes relacionadas con el tabaco.<\/p>\n\n<p class=\"has-medium-font-size\"><strong>Exposici\u00f3n del p\u00fablico joven a contenidos relacionados con el tabaco<\/strong><\/p>\n\n<p>El trabajo, titulado \u201cTobacco imagery in prime-time television in Spain: A content analysis\u201d, analiza m\u00e1s de 63.000 minutos de programaci\u00f3n de 18 canales durante el a\u00f1o 2021. Los resultados muestran que el 2,4% del tiempo analizado conten\u00eda im\u00e1genes relacionadas con el tabaco, <strong>lo que se traduce en 4 24 a\u00f1os.<\/strong> <\/p>\n\n<p>Estas cifras evidencian que, aunque la presencia de im\u00e1genes de tabaco parezca aparentemente baja, el n\u00famero de impresiones para el p\u00fablico joven es muy elevado. \u201cEsta exposici\u00f3n masiva puede influir en la percepci\u00f3n de los j\u00f3venes sobre el consumo de tabaco, normaliz\u00e1ndolo y aumentando el riesgo de que empiecen a fumar\u201d, advierte el <strong>dr. Armando Peruga<\/strong> , experto en tabaquismo y autor principal del estudio. <\/p>\n\n<p class=\"has-medium-font-size\"><strong>Horario de protecci\u00f3n infantil<\/strong><\/p>\n\n<p>Aunque la presencia de im\u00e1genes de tabaco disminuye durante el <strong>horario de protecci\u00f3n infantil<\/strong> , los investigadores detectaron <strong>470 im\u00e1genes relacionadas con el tabaco durante estas horas<\/strong> , que generaron 15,6 millones de impresiones en ese horario. Adem\u00e1s, muchos ni\u00f1os todav\u00eda ven la televisi\u00f3n fuera de ese horario, exponi\u00e9ndose as\u00ed a una prevalencia mucho m\u00e1s elevada. \u00abLos ni\u00f1os no est\u00e1n completamente protegidos frente a este tipo de contenido. Hay que reforzar las medidas de protecci\u00f3n\u00bb, se\u00f1ala el dr. Peruga.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una investigaci\u00f3n pionera liderada por la Unidad de Control del Tabaco del Instituto Catal\u00e1n de Oncolog\u00eda y del Instituto de Investigaci\u00f3n Biom\u00e9dica de Bellvitge (IDIBELL) ha analizado la presencia de im\u00e1genes relacionadas con el tabaco en programas televisivos durante el horario de m\u00e1xima audiencia en Espa\u00f1a. La investigaci\u00f3n, recientemente publicada en la revista Tobacco Induced [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":13177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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investigaci\u00f3n pionera liderada por la Unidad de Control del Tabaco del Instituto Catal\u00e1n de Oncolog\u00eda y del Instituto de Investigaci\u00f3n Biom\u00e9dica de Bellvitge (IDIBELL) ha analizado la presencia de im\u00e1genes relacionadas con el tabaco en programas televisivos durante el horario de m\u00e1xima audiencia en Espa\u00f1a. La investigaci\u00f3n, recientemente publicada en la revista Tobacco Induced&hellip;","_links":{"self":[{"href":"https:\/\/icoprevencio.cat\/uct\/es\/wp-json\/wp\/v2\/posts\/13589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icoprevencio.cat\/uct\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icoprevencio.cat\/uct\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/es\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/es\/wp-json\/wp\/v2\/comments?post=13589"}],"version-history":[{"count":1,"href":"https:\/\/icoprevencio.cat\/uct\/es\/wp-json\/wp\/v2\/posts\/13589\/revisions"}],"predecessor-version":[{"id":13590,"href":"https:\/\/icoprevencio.cat\/uct\/es\/wp-json\/wp\/v2\/posts\/13589\/revisions\/13590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/es\/wp-json\/wp\/v2\/media\/13177"}],"wp:attachment":[{"href":"https:\/\/icoprevencio.cat\/uct\/es\/wp-json\/wp\/v2\/media?parent=13589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/es\/wp-json\/wp\/v2\/categories?post=13589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/es\/wp-json\/wp\/v2\/tags?post=13589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}