{"id":8143,"date":"2022-03-07T15:14:39","date_gmt":"2022-03-07T14:14:39","guid":{"rendered":"https:\/\/icoprevencio.cat\/uct\/?post_type=portfolio&p=8143\/"},"modified":"2024-06-11T14:45:06","modified_gmt":"2024-06-11T13:45:06","slug":"exposicio-de-la-poblacio-espanyola-a-limaginari-tabaquic-als-programes-de-televisio-estudi-imagintab-tv","status":"publish","type":"portfolio","link":"https:\/\/icoprevencio.cat\/uct\/portfolio\/exposicio-de-la-poblacio-espanyola-a-limaginari-tabaquic-als-programes-de-televisio-estudi-imagintab-tv\/","title":{"rendered":"Exposici\u00f3 de la poblaci\u00f3 espanyola a l’imaginari tab\u00e0quic als programes de televisi\u00f3 (Estudi ImaginTAB-tv)"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Antecedents<\/span><\/strong><\/p>\n\n\n\n

Est\u00e0 comprovat que veure fumar o situacions relacionades amb el tabaquisme al cinema i la TV refor\u00e7a l’\u00fas del tabac entre els fumadors i facilita la recaiguda dels ex fumadors, per\u00f2 sobretot indueix a fumar els no fumadors, sobretot si s\u00f3n adolescents . Aquesta influ\u00e8ncia negativa sobre els joves \u00e9s especialment preocupant perqu\u00e8 afecta m\u00e9s els adolescents te\u00f2ricament amb menor risc de fumar, \u00e9s a dir, els que treuen bones notes a classe, els que s\u00f3n menys propensos a assumir riscos o els que tenen pares no fumadors, que els adolescents m\u00e9s problem\u00e0tics. Avui es considera que veure fumar o situacions relacionades amb el tabaquisme al cinema i la TV \u00e9s un problema seri\u00f3s al m\u00f3n perqu\u00e8 genera el 37% de nous fumadors en edat adolescent.<\/p>\n\n\n\n

Tot i la gravetat del problema, hi ha solucions eficaces i factibles per reduir la influ\u00e8ncia negativa de les escenes tab\u00e0quiques al cinema i TV. El tractat internacional que Espanya va subscriure el 2005 per reduir el consum de tabac indica que les mesures m\u00e9s eficaces per reduir la representaci\u00f3 del tabac en cinema i TV, salvaguardant la leg\u00edtima expressi\u00f3 art\u00edstica, s\u00f3n: a) exigir als mitjans una certificaci\u00f3 que no han rebut cap benefici a canvi de la representaci\u00f3 de tabac, b) prohibir la utilitzaci\u00f3 de marques o imatges de marques de tabac identificables, c) exigir una publicitat antitab\u00e0quica abans i durant l’emissi\u00f3 i d) exigir un sistema d’avaluaci\u00f3 o de classificaci\u00f3 de programes que tingui en compte la representaci\u00f3 del tabac.<\/p>\n\n\n\n

Objectius<\/span><\/strong><\/p>\n\n\n\n

La \u201cimpressi\u00f3 tab\u00e0quica\u201d \u00e9s la unitat esc\u00e8nica audiovisual que presenta, representa o evoca un producte de tabac o el seu consum i el conjunt conforma l’imaginari tab\u00e0quic. Com a objectius generals ens proposem 1) estimar la freq\u00fc\u00e8ncia i la prevalen\u00e7a poblacional d’exposici\u00f3 a impressions tab\u00e0quiques a la programaci\u00f3 televisiva durant l’horari de m\u00e0xima audi\u00e8ncia a Espanya, i 2) descriure l’exposici\u00f3 segons les caracter\u00edstiques de les persones exposades, de les impressions emeses i dels programes que les emeten.<\/p>\n\n\n\n

Metodologia<\/span><\/strong><\/p>\n\n\n\n

La primera fase del projecte contempla un estudi observacional de disseny transversal que analitza el contingut de la programaci\u00f3 minut a minut i estima la freq\u00fc\u00e8ncia de les impressions tab\u00e0quiques emeses per televisi\u00f3 a Espanya durant una mostra de 1260 hores d’emissi\u00f3 a 15 canals d’\u00e0mbit nacional (60% del share nacional) i tres auton\u00f2mics. Per aix\u00f2, s’enregistraran els programes i seran visualitzats per dos observadors entrenats per codificar amb m\u00e8todes estandarditzats les caracter\u00edstiques de les impressions tab\u00e0quiques. La segona fase de l’estudi consisteix a combinar la informaci\u00f3 anterior amb les de les audi\u00e8ncies registrades de canals i programes per l’empresa Kantar Media (en un panell de 4775 llars) per obtenir: (1) la freq\u00fc\u00e8ncia d’impressions tab\u00e0quiques rebudes i (2) la prevalen\u00e7a de poblaci\u00f3 exposada a alguna impressi\u00f3 tab\u00e0quica segons diferents caracter\u00edstiques sociodemogr\u00e0fiques de l’audi\u00e8ncia, la tipologia de les impressions i el g\u00e8nere de programa. Els factors associats a l\u2019imaginari tab\u00e0quic s\u2019analitzaran amb models de regressi\u00f3 log\u00edstica m\u00faltiple.<\/p>\n\n\n\n

Durada<\/span><\/strong><\/p>\n\n\n\n

3 anys (gener 2021 \u2013 gener 2024)<\/p>\n\n\n\n

Finan\u00e7ament<\/span><\/strong><\/p>\n\n\n\n

Institut Carlos III FIS PI19\/01075 dotat amb 62.300,00 \u20ac<\/p>\n\n\n\n

Equip investigador<\/span><\/strong><\/p>\n\n\n\n

Armando Peruga<\/a> (IP) (ICO-IDIBELL)<\/p>\n\n\n\n

Esteve Fern\u00e1ndez<\/a> (ICO-IDIBELL)<\/p>\n\n\n\n

Olena Tigova<\/a> (ICO-IDIBELL)<\/p>\n\n\n\n

Dolors Carnicer<\/a> (ICO-IDIBELL)<\/p>\n\n\n\n

Laura Ant\u00f3n<\/a> (ICO-IDIBELL)<\/p>\n\n\n\n

Ariadna Feliu<\/a> (ICO-IDIBELL)<\/p>\n\n\n\n

Esteve Salt\u00f3<\/a> (Departament de Salut de la Generalitat de Catalunya)<\/p>\n\n\n\n

F\u00e9lix Bosch (Fundaci\u00f3 Esteve)<\/p>\n\n\n\n

Juan Rey Pino (Universitat de Granada)<\/p>\n","protected":false},"excerpt":{"rendered":"

Antecedents Est\u00e0 comprovat que veure fumar o situacions relacionades amb el tabaquisme al cinema i la TV refor\u00e7a l’\u00fas del tabac entre els fumadors i facilita la recaiguda dels ex fumadors, per\u00f2 sobretot indueix a fumar els no fumadors, sobretot si s\u00f3n adolescents . Aquesta influ\u00e8ncia negativa sobre els joves \u00e9s especialment preocupant perqu\u00e8 afecta […]<\/p>\n","protected":false},"author":15,"featured_media":9991,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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Est\u00e0 comprovat que veure fumar o situacions relacionades amb el tabaquisme al cinema i la TV refor\u00e7a l’\u00fas del tabac entre els fumadors i facilita la recaiguda dels ex fumadors, per\u00f2 sobretot indueix a fumar els no fumadors, sobretot si s\u00f3n adolescents . Aquesta influ\u00e8ncia negativa sobre els joves \u00e9s especialment preocupant perqu\u00e8 afecta…","_links":{"self":[{"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/portfolio\/8143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/comments?post=8143"}],"version-history":[{"count":3,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/portfolio\/8143\/revisions"}],"predecessor-version":[{"id":10077,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/portfolio\/8143\/revisions\/10077"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/media\/9991"}],"wp:attachment":[{"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/media?parent=8143"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/portfolio_category?post=8143"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/portfolio_tag?post=8143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}