{"id":9921,"date":"2023-08-01T10:09:00","date_gmt":"2023-08-01T09:09:00","guid":{"rendered":"https:\/\/icoprevencio.cat\/uct\/?post_type=portfolio&#038;p=9921"},"modified":"2024-06-06T13:07:49","modified_gmt":"2024-06-06T12:07:49","slug":"exposicio-de-la-poblacio-espanyola-a-limaginari-alcoholic-a-la-tv-estudi-imaginoh-tv","status":"publish","type":"portfolio","link":"https:\/\/icoprevencio.cat\/uct\/portfolio\/exposicio-de-la-poblacio-espanyola-a-limaginari-alcoholic-a-la-tv-estudi-imaginoh-tv\/","title":{"rendered":"Exposici\u00f3 de la poblaci\u00f3 espanyola a l&#8217;imaginari alcoh\u00f2lic a la TV (Estudi ImaginOH-tv)"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full project-logo-shadow is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"390\" height=\"165\" src=\"https:\/\/icoprevencio.cat\/uct\/wp-content\/uploads\/sites\/10\/2023\/08\/Logo-ImaginOHTV.jpg\" alt=\"\" class=\"wp-image-9978\" srcset=\"https:\/\/icoprevencio.cat\/uct\/wp-content\/uploads\/sites\/10\/2023\/08\/Logo-ImaginOHTV.jpg 390w, https:\/\/icoprevencio.cat\/uct\/wp-content\/uploads\/sites\/10\/2023\/08\/Logo-ImaginOHTV-300x127.jpg 300w\" sizes=\"auto, (max-width: 390px) 100vw, 390px\" \/><\/figure>\n\n\n\n<p><strong>Antecedents<\/strong><br>Impacte de la llei 13\/2022 que limita la publicitat de begudes alcoh\u00f2liques a la TV.<\/p>\n\n\n\n<p>Aquest \u00e9s un estudi observacional de exposici\u00f3 poblacional mitjan\u00e7ant la t\u00e8cnica d&#8217;an\u00e0lisi de continguts. Aquest estudi mesura:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L&#8217;exposici\u00f3 a l&#8217;imaginari alcoh\u00f2lic audiovisual (tipus d&#8217;exposici\u00f3) rebuda per l&#8217;audi\u00e8ncia i observada mitjan\u00e7ant una an\u00e0lisi de continguts dels anuncis i programes emesos per senyal televisiva (font d&#8217;exposici\u00f3) transmesa per aire, cable o sat\u00e8l\u00b7lit, i vista en un televisor (ruta d&#8217;exposici\u00f3), en una mostra de programes de televisi\u00f3 d&#8217;\u00e0mbit nacional i auton\u00f2mic a les comunitats aut\u00f2nomes d&#8217;Espanya amb llengua pr\u00f2pia.<\/li>\n\n\n\n<li>Si l&#8217;entrada en vigor de la Llei 13\/2022 produeix una disminuci\u00f3 de la publicitat de begudes alcoh\u00f2liques i si es produeix una migraci\u00f3 de la comunicaci\u00f3 audiovisual comercial cap a modes de comunicaci\u00f3 aparentment no comercials, particularment en productes audiovisuals a la televisi\u00f3 durant l&#8217;horari de m\u00e0xima audi\u00e8ncia.<\/li>\n<\/ul>\n\n\n\n<p><strong>Objectius<\/strong><\/p>\n\n\n\n<p><strong>Metodologia<\/strong><\/p>\n\n\n\n<p><strong>Duraci\u00f3<\/strong><br>2 anys ()<\/p>\n\n\n\n<p><strong>Finan\u00e7ament<\/strong><br>Dotat amb 90.761\u20ac<\/p>\n\n\n\n<p><strong>Equip investigador<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.icoprevencio.cat\/uct\/member\/armando-peruga\/\" target=\"_blank\" rel=\"noreferrer noopener\">Armando Peruga<\/a> (IP) (ICO-IDIBELL)<\/p>\n\n\n\n<p><a href=\"https:\/\/www.icoprevencio.cat\/uct\/member\/esteve-fernandez\/\" target=\"_blank\" rel=\"noreferrer noopener\">Esteve Fern\u00e1ndez<\/a> (ICO-IDIBELL)<\/p>\n\n\n\n<p><a href=\"https:\/\/www.icoprevencio.cat\/uct\/member\/cristina-martinez\/\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cristina Mart\u00ednez<\/a> (ICO-IDIBELL)<\/p>\n\n\n\n<p>Xisca Sureda<\/p>\n\n\n\n<p>Albert Espelt<\/p>\n\n\n\n<p><a href=\"https:\/\/www.icoprevencio.cat\/uct\/member\/laura-anton\/\" target=\"_blank\" rel=\"noreferrer noopener\">Laura Ant\u00f3n<\/a> (ICO-IDIBELL)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AntecedentsImpacte de la llei 13\/2022 que limita la publicitat de begudes alcoh\u00f2liques a la TV. Aquest \u00e9s un estudi observacional de exposici\u00f3 poblacional mitjan\u00e7ant la t\u00e8cnica d&#8217;an\u00e0lisi de continguts. Aquest estudi mesura: Objectius Metodologia Duraci\u00f32 anys () Finan\u00e7amentDotat amb 90.761\u20ac Equip investigador Armando Peruga (IP) (ICO-IDIBELL) Esteve Fern\u00e1ndez (ICO-IDIBELL) Cristina Mart\u00ednez (ICO-IDIBELL) Xisca Sureda Albert [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":9978,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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de la llei 13\/2022 que limita la publicitat de begudes alcoh\u00f2liques a la TV. Aquest \u00e9s un estudi observacional de exposici\u00f3 poblacional mitjan\u00e7ant la t\u00e8cnica d&#8217;an\u00e0lisi de continguts. Aquest estudi mesura: Objectius Metodologia Duraci\u00f32 anys () Finan\u00e7amentDotat amb 90.761\u20ac Equip investigador Armando Peruga (IP) (ICO-IDIBELL) Esteve Fern\u00e1ndez (ICO-IDIBELL) Cristina Mart\u00ednez (ICO-IDIBELL) Xisca Sureda Albert&hellip;","_links":{"self":[{"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/portfolio\/9921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/comments?post=9921"}],"version-history":[{"count":2,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/portfolio\/9921\/revisions"}],"predecessor-version":[{"id":10059,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/portfolio\/9921\/revisions\/10059"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/media\/9978"}],"wp:attachment":[{"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/media?parent=9921"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/portfolio_category?post=9921"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/portfolio_tag?post=9921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}