{"id":12916,"date":"2025-06-02T10:10:30","date_gmt":"2025-06-02T09:10:30","guid":{"rendered":"https:\/\/icoprevencio.cat\/uct\/?p=12916"},"modified":"2025-07-15T15:15:28","modified_gmt":"2025-07-15T14:15:28","slug":"mes-de-50-organitzacions-demanem-la-implantacio-de-lempaquetat-generic-del-tabac","status":"publish","type":"post","link":"https:\/\/icoprevencio.cat\/uct\/mes-de-50-organitzacions-demanem-la-implantacio-de-lempaquetat-generic-del-tabac\/","title":{"rendered":"M\u00e9s de 50 organitzacions demanen la implantaci\u00f3 de l&#8217;empaquetament gen\u00e8ric del tabac"},"content":{"rendered":"\n<p>M\u00e9s de 50 organitzacions nacionals i internacionals cient\u00edfiques, sanit\u00e0ries, de pacients i de la societat civil, entre elles la <strong>Unitat de Control del Tabac (UCT)<\/strong> de l\u2019Institut Catal\u00e0 d\u2019Oncologia, han enviat una <strong><a href=\"https:\/\/icoprevencio.cat\/uct\/wp-content\/uploads\/sites\/10\/2025\/06\/2025-05-24-CARTA-ABIERTA-A-LOS-RESPONSABLES-POLITICOS-ESPANOLES-El-empaquetado-generico-funciona-con-logos.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">carta oberta<\/a><\/strong> &#8211;liderada per Nofumdaores.org i la Sociedad Aragonesa Libre de Tabaco (SALT)&#8211; als responsables pol\u00edtics espanyols exigint que es deixi de demanar m\u00e9s evid\u00e8ncies sobre l\u2019efic\u00e0cia de <strong>l\u2019empaquetament gen\u00e8ric del tabac<\/strong> i que es doni suport a la mesura per a comen\u00e7ar a salvar vides.<\/p>\n\n\n\n<p>L\u2019empaquetament gen\u00e8ric suprimeix elements de m\u00e0rqueting com a colors, logotips, tipografies i dissenys atractius, obligant a presentar els productes en envasos estandarditzats, neutres i poc atractius. La marca, la informaci\u00f3 legal i els advertiments sanitaris es mantenen i es potencien. Aquesta mesura ha demostrat ser una forma efica\u00e7 de <strong>neutralitzar el poder seductor<\/strong> dels paquets, especialment entre joves.<\/p>\n\n\n\n<p>Tot i que la ind\u00fastria tabaquera insisteix en el fet que no hi ha proves que els paquets gen\u00e8rics redueixin el consum del tabac, l\u2019evid\u00e8ncia cient\u00edfica indica el contrari: cinc revisions sistem\u00e0tiques independents, m\u00e9s d\u2019una d\u00e8cada d\u2019estudis i l\u2019experi\u00e8ncia de pa\u00efsos com Austr\u00e0lia \u2014on la mesura est\u00e0 vigent des de 2012\u2014 demostren que l\u2019empaquetament gen\u00e8ric <strong>redueix la intenci\u00f3 de comen\u00e7ar a fumar entre els joves<\/strong>, disminueix la percepci\u00f3 err\u00f2nia que algunes marques s\u00f3n \u201cmenys nocives\u201d i refor\u00e7a l\u2019efecte dissuasiu dels advertiments sanitaris gr\u00e0fics.<\/p>\n\n\n\n<p>La mesura, tot i estar avalada \u00e0mpliament per l\u2019evid\u00e8ncia, cient\u00edfica va <strong>desapar\u00e8ixer <\/strong>de la versi\u00f3 del Pla Integral de Prevenci\u00f3 i Control del Tabaquisme 2024-2027, aprovada en Consell de Ministres per pressions del Ministeri d\u2019Hisenda i es troba actualment baix atac per part de la ind\u00fastria tabaquera, que opera a trav\u00e9s de diferents grups pol\u00edtics.<\/p>\n\n\n\n<p>\u201cEls responsables pol\u00edtics tenen l\u2019obligaci\u00f3 moral i de salut p\u00fablica d\u2019actuar amb decisi\u00f3. Implementin l\u2019empaquetament gen\u00e8ric del tabac ara. Deixem d\u2019omplir les butxaques d\u2019una ind\u00fastria que trafica amb la mort i comencem a protegir la salut dels nostres ciutadans. L\u2019evid\u00e8ncia \u00e9s suficient; la voluntat pol\u00edtica \u00e9s ara l\u2019\u00fanic ingredient que falta\u201d, conclou la carta.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e9s de 50 organitzacions nacionals i internacionals cient\u00edfiques, sanit\u00e0ries, de pacients i de la societat civil, entre elles la Unitat de Control del Tabac (UCT) de l\u2019Institut Catal\u00e0 d\u2019Oncologia, han enviat una carta oberta &#8211;liderada per Nofumdaores.org i la Sociedad Aragonesa Libre de Tabaco (SALT)&#8211; als responsables pol\u00edtics espanyols exigint que es deixi de demanar [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":12919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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de 50 organitzacions nacionals i internacionals cient\u00edfiques, sanit\u00e0ries, de pacients i de la societat civil, entre elles la Unitat de Control del Tabac (UCT) de l\u2019Institut Catal\u00e0 d\u2019Oncologia, han enviat una carta oberta &#8211;liderada per Nofumdaores.org i la Sociedad Aragonesa Libre de Tabaco (SALT)&#8211; als responsables pol\u00edtics espanyols exigint que es deixi de demanar&hellip;","_links":{"self":[{"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/posts\/12916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/comments?post=12916"}],"version-history":[{"count":15,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/posts\/12916\/revisions"}],"predecessor-version":[{"id":12942,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/posts\/12916\/revisions\/12942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/media\/12919"}],"wp:attachment":[{"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/media?parent=12916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/categories?post=12916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/tags?post=12916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}