{"id":13174,"date":"2025-06-27T10:49:13","date_gmt":"2025-06-27T09:49:13","guid":{"rendered":"https:\/\/icoprevencio.cat\/uct\/?p=13174"},"modified":"2025-07-15T15:03:13","modified_gmt":"2025-07-15T14:03:13","slug":"un-estudi-liderat-per-la-uct-revela-una-preocupant-exposicio-dels-joves-a-continguts-televisius-relacionats-amb-el-tabac","status":"publish","type":"post","link":"https:\/\/icoprevencio.cat\/uct\/un-estudi-liderat-per-la-uct-revela-una-preocupant-exposicio-dels-joves-a-continguts-televisius-relacionats-amb-el-tabac\/","title":{"rendered":"Un estudi liderat per la UCT revela una preocupant exposici\u00f3 dels joves a continguts televisius relacionats amb el tabac"},"content":{"rendered":"\n<p>Una recerca pionera liderada per la Unitat de Control del Tabac de l&#8217;Institut Catal\u00e0 d\u2019Oncologia i de l\u2019Institut d&#8217;Investigaci\u00f3 Biom\u00e8dica de Bellvitge (IDIBELL) ha analitzat la pres\u00e8ncia d\u2019imatges relacionades amb el tabac en <strong>programes televisius<\/strong> durant l\u2019horari de m\u00e0xima audi\u00e8ncia a Espanya.<\/p>\n\n\n\n<p>La investigaci\u00f3, <a href=\"https:\/\/www.tobaccoinduceddiseases.org\/Tobacco-imagery-in-prime-time-television-in-Spain-A-content-analysis,204750,0,2.html\">recentment publicada a la revista <em>Tobacco Induced Diseases<\/em><\/a>, revela una preocupant exposici\u00f3 del <strong>p\u00fablic jove<\/strong> a continguts televisius relacionats amb el tabac que contribueixen a la <strong>normalitzaci\u00f3 <\/strong>del seu consum i <strong>augmenten el risc d&#8217;iniciaci\u00f3<\/strong>.<\/p>\n\n\n\n<p>Aquest estudi \u00e9s el <strong>primer a Espanya<\/strong> que estima l\u2019impacte poblacional d&#8217;aquest tipus de continguts, calculant el nombre d\u2019impressions generades, \u00e9s a dir, el nombre total de vegades que els espectadors han estat exposats a imatges relacionades amb el tabac.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Exposici\u00f3 del p\u00fablic jove a continguts relacionats amb el tabac<\/strong><\/p>\n\n\n\n<p>El treball, titulat \u201cTobacco imagery in prime-time television in Spain: A content analysis\u201d, analitza m\u00e9s de 63.000 minuts de programaci\u00f3 de 18 canals durant l\u2019any 2021. Els resultats mostren que el 2,4% del temps analitzat contenia imatges relacionades amb el tabac,<strong> cosa que es tradueix en 8,5 milions d\u2019impressions entre espectadors d\u2019entre 4 i 24 anys.<\/strong><\/p>\n\n\n\n<p>Aquestes xifres evidencien que, encara que la pres\u00e8ncia d\u2019imatges de tabac sembli aparentment baixa, el nombre d\u2019impressions per al p\u00fablic jove \u00e9s molt elevat. \u201cAquesta exposici\u00f3 massiva pot influir en la percepci\u00f3 dels joves sobre el consum de tabac, normalitzant-lo i augmentant el risc que comencin a fumar\u201d, adverteix el<strong> Dr. Armando Peruga<\/strong>, expert en tabaquisme i autor principal de l\u2019estudi.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Horari de protecci\u00f3 infantil<\/strong><\/p>\n\n\n\n<p>Tot i que la pres\u00e8ncia d\u2019imatges de tabac disminueix durant l<strong>\u2019horari de protecci\u00f3 infantil<\/strong>, els investigadors van detectar<strong> 470 imatges relacionades amb el tabac durant aquestes hores<\/strong>, que van generar 15,6 milions d\u2019impressions en aquest horari. A m\u00e9s, molts nens encara veuen la televisi\u00f3 fora d\u2019aquest horari, exposant-se aix\u00ed a una prevalen\u00e7a molt m\u00e9s elevada. \u201cEls nens no estan completament protegits davant d\u2019aquest tipus de contingut. Cal refor\u00e7ar les mesures de protecci\u00f3\u201d, assenyala el Dr. Peruga.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una recerca pionera liderada per la Unitat de Control del Tabac de l&#8217;Institut Catal\u00e0 d\u2019Oncologia i de l\u2019Institut d&#8217;Investigaci\u00f3 Biom\u00e8dica de Bellvitge (IDIBELL) ha analitzat la pres\u00e8ncia d\u2019imatges relacionades amb el tabac en programes televisius durant l\u2019horari de m\u00e0xima audi\u00e8ncia a Espanya. La investigaci\u00f3, recentment publicada a la revista Tobacco Induced Diseases, revela una preocupant [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":13175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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recerca pionera liderada per la Unitat de Control del Tabac de l&#8217;Institut Catal\u00e0 d\u2019Oncologia i de l\u2019Institut d&#8217;Investigaci\u00f3 Biom\u00e8dica de Bellvitge (IDIBELL) ha analitzat la pres\u00e8ncia d\u2019imatges relacionades amb el tabac en programes televisius durant l\u2019horari de m\u00e0xima audi\u00e8ncia a Espanya. La investigaci\u00f3, recentment publicada a la revista Tobacco Induced Diseases, revela una preocupant&hellip;","_links":{"self":[{"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/posts\/13174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/comments?post=13174"}],"version-history":[{"count":1,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/posts\/13174\/revisions"}],"predecessor-version":[{"id":13178,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/posts\/13174\/revisions\/13178"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/media\/13175"}],"wp:attachment":[{"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/media?parent=13174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/categories?post=13174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/tags?post=13174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}