{"id":15172,"date":"2026-01-27T09:30:16","date_gmt":"2026-01-27T08:30:16","guid":{"rendered":"https:\/\/icoprevencio.cat\/uct\/experts-en-control-del-tabac-denuncien-la-interferencia-de-la-industria-tabaquera-a-espanya-i-exigeixen-mes-proteccio-institucional\/"},"modified":"2026-02-02T12:35:12","modified_gmt":"2026-02-02T11:35:12","slug":"experts-en-control-del-tabac-denuncien-la-interferencia-de-la-industria-tabaquera-a-espanya-i-exigeixen-mes-proteccio-institucional","status":"publish","type":"post","link":"https:\/\/icoprevencio.cat\/uct\/experts-en-control-del-tabac-denuncien-la-interferencia-de-la-industria-tabaquera-a-espanya-i-exigeixen-mes-proteccio-institucional\/","title":{"rendered":"Experts en control del tabac denuncien la interfer\u00e8ncia de la ind\u00fastria tabaquera a Espanya i exigeixen m\u00e9s protecci\u00f3 institucional"},"content":{"rendered":"\n<p>La Unitat de Control del Tabac de l\u2019Institut Catal\u00e0 d\u2019Oncologia (ICO), juntament amb entitats de recerca, organitzacions de la societat civil i professionals del periodisme sanitari, va celebrar el webinar <strong><a href=\"https:\/\/youtu.be\/we1Z12FKxSM\">\u201cInterfer\u00e8ncia de la Ind\u00fastria del Tabac a Espanya: Evid\u00e8ncies, Reptes i Respostes\u201d<\/a><\/strong>, una trobada que va reunir experts nacionals i internacionals per analitzar com la ind\u00fastria tabaquera continua condicionant les pol\u00edtiques de salut p\u00fablica a Espanya i quines mesures calen per frenar aquesta influ\u00e8ncia.<\/p>\n\n<p>El seminari va comptar amb la participaci\u00f3 de <strong>Cristina Mart\u00ednez<\/strong> i <strong>Olena Tigova<\/strong> (ICO), <strong>Raquel Fern\u00e1ndez<\/strong> (Nofumadores.org), <strong>Laurent Huber <\/strong>(Action on Smoking &amp; Health), <strong>Francisco Lozano<\/strong> (Cancer Patients Europe) i <strong>Armando Peruga <\/strong>(Institut d\u2019Investigaci\u00f3 Biom\u00e8dica de Bellvitge), i va estar moderat pel periodista <strong>Javier Granda<\/strong>, de l\u2019Asociaci\u00f3n Nacional de Informadores de la Salud (ANIS).<\/p>\n\n<p>Les intervencions van oferir una visi\u00f3 rigorosa i actualitzada del problema, centrada en els resultats de <a href=\"https:\/\/globaltobaccoindex.org\/es\/gti\/2025\">l\u2019\u00cdndex d\u2019Interfer\u00e8ncia de la Ind\u00fastria del Tabac 2025<\/a>, una eina internacional que avalua fins a quin punt els governs estan protegits davant la influ\u00e8ncia d\u2019aquest sector, seguint les directrius de l\u2019Article 5.3 del <a href=\"https:\/\/fctc.who.int\/es\/resources\/publications\/9241591013\">Conveni Marc de l\u2019Organitzaci\u00f3 Mundial de la Salut per al Control del Tabac.<\/a><\/p>\n\n<p>Els experts van assenyalar que, en el cas d\u2019Espanya, l\u2019\u00edndex revela mancances significatives en la transpar\u00e8ncia institucional, en la prevenci\u00f3 de conflictes d\u2019inter\u00e8s i un control insuficient de les interaccions entre l\u2019administraci\u00f3 p\u00fablica i els representants de la ind\u00fastria tabaquera.<\/p>\n\n<p>Durant la sessi\u00f3 es van repassar algunes de les estrat\u00e8gies d\u2019interfer\u00e8ncia m\u00e9s freq\u00fcents detectades en els darrers anys, entre les quals:<\/p>\n\n<p>\u2022 <strong>Greenwashing<\/strong>, especialment mitjan\u00e7ant iniciatives de gesti\u00f3 de residus de tabac que busquen millorar la imatge del sector i obrir vies de col\u00b7laboraci\u00f3 amb institucions.<\/p>\n\n<p>\u2022<strong> La instrumentalitzaci\u00f3 del comer\u00e7 il\u00b7l\u00edcit<\/strong>, utilitzat per obstaculitzar o retardar mesures de control efectives.<\/p>\n\n<p>\u2022 <strong>La infiltraci\u00f3 en mecanismes institucionals<\/strong>, una din\u00e0mica descrita pels experts com un \u201ccavall de Troia\u201d que permet a la ind\u00fastria influir des de dins en processos reguladors clau.<\/p>\n\n<p>A m\u00e9s, es va abordar el cas del bloqueig a l\u2019empaquetat gen\u00e8ric, una de les mesures m\u00e9s eficaces per reduir l\u2019atractiu del tabac entre els joves i \u00e0mpliament recomanada per organismes internacionals.<\/p>\n\n<p>La trobada es va tancar amb un missatge un\u00e0nime: \u00e9s imprescindible refor\u00e7ar les mesures que protegeixen les pol\u00edtiques p\u00fabliques davant la interfer\u00e8ncia de la ind\u00fastria tabaquera, avan\u00e7ar amb determinaci\u00f3 cap a una nova Llei Antitabac ambiciosa i situar la defensa de la salut p\u00fablica \u2014especialment la d\u2019infants i adolescents\u2014 com a prioritat central de l\u2019agenda pol\u00edtica.<\/p>\n\n<p>Els experts van coincidir que nom\u00e9s mitjan\u00e7ant pol\u00edtiques s\u00f2lides, transparents i blindades davant interessos comercials ser\u00e0 possible avan\u00e7ar de manera efectiva en la reducci\u00f3 de l\u2019impacte del tabaquisme a Espanya.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Unitat de Control del Tabac de l\u2019Institut Catal\u00e0 d\u2019Oncologia (ICO), juntament amb entitats de recerca, organitzacions de la societat civil i professionals del periodisme sanitari, va celebrar el webinar \u201cInterfer\u00e8ncia de la Ind\u00fastria del Tabac a Espanya: Evid\u00e8ncies, Reptes i Respostes\u201d, una trobada que va reunir experts nacionals i internacionals per analitzar com la [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":15231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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Unitat de Control del Tabac de l\u2019Institut Catal\u00e0 d\u2019Oncologia (ICO), juntament amb entitats de recerca, organitzacions de la societat civil i professionals del periodisme sanitari, va celebrar el webinar \u201cInterfer\u00e8ncia de la Ind\u00fastria del Tabac a Espanya: Evid\u00e8ncies, Reptes i Respostes\u201d, una trobada que va reunir experts nacionals i internacionals per analitzar com 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