{"id":15178,"date":"2026-02-02T09:18:44","date_gmt":"2026-02-02T08:18:44","guid":{"rendered":"https:\/\/icoprevencio.cat\/uct\/?p=15178"},"modified":"2026-02-02T09:18:45","modified_gmt":"2026-02-02T08:18:45","slug":"un-nou-estudi-revela-els-principals-buits-legals-en-la-regulacio-de-la-publicitat-del-tabac-a-europa","status":"publish","type":"post","link":"https:\/\/icoprevencio.cat\/uct\/un-nou-estudi-revela-els-principals-buits-legals-en-la-regulacio-de-la-publicitat-del-tabac-a-europa\/","title":{"rendered":"Un nou estudi revela els principals buits legals en la regulaci\u00f3 de la publicitat del tabac a Europa"},"content":{"rendered":"\n<p>Un equip internacional d\u2019experts, amb la participaci\u00f3 de professionals de la <strong>Unitat de Control del Tabac de l\u2019Institut Catal\u00e0 d\u2019Oncologia (ICO)<\/strong>, ha publicat una revisi\u00f3 exhaustiva que identifica els principals buits legals que encara permeten la pres\u00e8ncia de publicitat, promoci\u00f3 i patrocini del tabac a Europa.<\/p>\n\n\n\n<p>L\u2019article, <a href=\"https:\/\/tobaccocontrol.bmj.com\/content\/early\/2026\/01\/12\/tc-2025-059329\">publicat a la revista <em>Tobacco Control<\/em><\/a>, analitza 140 fonts cient\u00edfiques i documentals per cartografiar en quins \u00e0mbits les regulacions actuals resulten insuficients. Segons els resultats, persisteixen cinc grans \u00e0rees on les mesures de control del tabac no aconsegueixen frenar del tot l\u2019activitat de la ind\u00fastria:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Representacions de consum de tabac en mitjans audiovisuals,<\/li>\n\n\n\n<li>Patrocinis i marca transfronterera,<\/li>\n\n\n\n<li>M\u00e0rqueting en punts de venda,<\/li>\n\n\n\n<li>Publicitat en l\u00ednia,<\/li>\n\n\n\n<li>Promoci\u00f3 de productes de tabac i nicotina a les xarxes socials.<\/li>\n<\/ul>\n\n\n\n<p>La permeabilitat dels nous entorns digitals i la facilitat d\u2019operar a escala internacional continuen facilitant que la ind\u00fastria esquivi les regulacions existents. L\u2019estudi destaca la necessitat de desenvolupar <strong>estrat\u00e8gies m\u00e9s s\u00f2lides i coordinades entre pa\u00efsos<\/strong> per refor\u00e7ar l\u2019aplicaci\u00f3 de les lleis i garantir una protecci\u00f3 efectiva davant les pr\u00e0ctiques de promoci\u00f3 del tabac.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un equip internacional d\u2019experts, amb la participaci\u00f3 de professionals de la Unitat de Control del Tabac de l\u2019Institut Catal\u00e0 d\u2019Oncologia (ICO), ha publicat una revisi\u00f3 exhaustiva que identifica els principals buits legals que encara permeten la pres\u00e8ncia de publicitat, promoci\u00f3 i patrocini del tabac a Europa. L\u2019article, publicat a la revista Tobacco Control, analitza 140 [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":15215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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equip internacional d\u2019experts, amb la participaci\u00f3 de professionals de la Unitat de Control del Tabac de l\u2019Institut Catal\u00e0 d\u2019Oncologia (ICO), ha publicat una revisi\u00f3 exhaustiva que identifica els principals buits legals que encara permeten la pres\u00e8ncia de publicitat, promoci\u00f3 i patrocini del tabac a Europa. L\u2019article, publicat a la revista Tobacco Control, analitza 140&hellip;","_links":{"self":[{"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/posts\/15178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/comments?post=15178"}],"version-history":[{"count":6,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/posts\/15178\/revisions"}],"predecessor-version":[{"id":15214,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/posts\/15178\/revisions\/15214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/media\/15215"}],"wp:attachment":[{"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/media?parent=15178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/categories?post=15178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/tags?post=15178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}