{"id":7011,"date":"2020-06-16T14:14:08","date_gmt":"2020-06-16T13:14:08","guid":{"rendered":"https:\/\/icoprevencio.cat\/uct\/?p=7011\/"},"modified":"2020-06-16T14:14:09","modified_gmt":"2020-06-16T13:14:09","slug":"enredant-en-temps-de-covid-interferencies-de-la-industria-tabaquera","status":"publish","type":"post","link":"https:\/\/icoprevencio.cat\/uct\/enredant-en-temps-de-covid-interferencies-de-la-industria-tabaquera\/","title":{"rendered":"“Enredant en temps de COVID: interfer\u00e8ncies de la ind\u00fastria tabaquera\u201d"},"content":{"rendered":"\n

Segon seminari web de la Unitat de Control del Tabac del Institut Catal\u00e0 d\u2019Oncologia, Centre Col\u00b7laborador de l\u2019OMS, que va tenir lloc el passat 4 de juny del 2020.<\/p>\n\n\n\n

\nhttps:\/\/youtu.be\/Li7IfreiOE8\n<\/div><\/figure>\n\n\n\n

CONCLUSIONS
El primer ponent Armando Peruga<\/strong>, metge epidemi\u00f2leg, investigador del Institut d\u2019Investigaci\u00f3 Biom\u00e8dica de Bellvitge i professor en la Universidad del Desarrollo de Chile, ens parl\u00e0 sobre \u201cLes t\u00e0ctiques de la ind\u00fastria tabaquera per interferir en el control del tabac\u201d. Destaquem els seg\u00fcents punts:
\u2022 La ind\u00fastria \u00e9s el principal vector de l\u2019epid\u00e8mia del tabac.
\u2022 Quines s\u00f3n les t\u00e0ctiques que utilitza la ind\u00fastria per a col\u00b7locar els seus productes:
1.- Maniobrar per influenciar el proc\u00e9s pol\u00edtic i legislatiu.
2.- Exagerar la import\u00e0ncia econ\u00f2mica.
3.- Recolzament a trav\u00e9s de grups pantalla.
4.- Intimidar els governs amb litigis o amenaces.
5.- Manipular de l\u2019opini\u00f3 p\u00fablica per guanyar respecte.
6.- Desacreditar els fets cient\u00edfics provats. <\/p>\n\n\n\n

La seg\u00fcent ponent Nuria Jar,<\/strong> periodista cient\u00edfica, col\u00b7laboradora de RAC1 i TV3, professora del m\u00e0ster en Comunicaci\u00f3 Cient\u00edfica de la Universitat Pompeu Fabra de Barcelona, ens parla sobre \u201cInformacions enganyoses sobre el tabac i la COVID en els mitjans de comunicaci\u00f3\u201d. Podem escoltar les seg\u00fcents explicacions:
\u2022 Ens comenta quin s\u00f3n els criteris period\u00edstics universals per els que alguna cosa sigui o no noticia i perqu\u00e8 es decideix que tinguin espai en la premsa, principalment es deu a la novetat, la proximitat, si afecta a moltes persones o si s\u00f3n persones medi\u00e0tiques.
\u2022 Ens desvela com arriben les not\u00edcies als mitjans de comunicaci\u00f3, detalla quines s\u00f3n les fonts prim\u00e0ries, els emissors de la informaci\u00f3. En el periodisme de ci\u00e8ncia s\u00f3n els investigadors, congressos, articles cient\u00edfics i preprints. Despr\u00e9s tenim les fonts secund\u00e0ries, que s\u00f3n les notes i rodes de premsa, els comunicats i les xarxes socials.
\u2022 Analitza les not\u00edcies en \u00e8poca de COVID, senyala els dos estudis pol\u00e8mics publicats en plataformes prepint a finals d\u2019abril. Un d\u2019ells parlava de la baixa prevalen\u00e7a dels fumadors entre els malats de la COVID-19 i l\u2019altre anunciava que la nicotina podria protegir de la COVID-19. Les seves conclusions s\u00f3n que els articles tenen elements per no ser fiables, parlen en condicional sense assegurar la not\u00edcia i s\u2019ha descobert que l\u2019autor est\u00e0 relacionat amb la industria tabaquera.
\u2022 Com a resum ens comenta que:
\uf0a7 Els \u201cfake news\u201d es propaguen m\u00e9s r\u00e0pidament que la veritat.
\uf0a7 La ci\u00e8ncia en \u201cstreaming\u201d \u00e9s ci\u00e8ncia en directe.
\uf0a7 Reivindica la responsabilitat social dels periodistes.
<\/p>\n\n\n\n

I per finalitzar les pon\u00e8ncies, en Juan Miguel Rey<\/strong>, psic\u00f2leg i professor titular de M\u00e0rqueting Social en la Universidad de Granada que ens parla sobre \u201cL\u2019\u00fas de les xarxes socials per la industria tabaquera en temps de COVID\u201d. Ens fa reflexionar sobre els seg\u00fcents aspectes:
\u2022 La ind\u00fastria s\u2019empara en el marc de la Responsabilitat Social Corporativa (RCS) i la utilitza com una eina molt potent per mantenir i millorar la seva imatge a trav\u00e9s de causes socials que elles mateixes promocionen i comuniquen, malgrat sabem que no \u00e9s un acte altruista. Tots els esfor\u00e7os de la ind\u00fastria en centren en millorar els guanys dels accionistes. Altre aspecte que milloren s\u00f3n les seves relacions pol\u00edtiques.
\u2022 Cal conscienciar a la ciutadania per a que sigui responsable i estigui alerta davant els possibles tipus de reclams o publicitat enganyosa. Per exemple, al\u00b7ludir als beneficis de les cigarretes \u201clights\u201d, fer creure que hi ha marques comercials m\u00e9s saludables, que el filtre \u00e9s un protector, als anys 90 es va crear un banc d\u2019ONG\u2019s a trav\u00e9s del fam\u00f3s \u201cFor 0,7\u201d d\u2019una coneguda marca de tabac fent creure als joves que era benefici\u00f3s per a la societat.
\u2022 Aquests dies de situaci\u00f3 coronavirus s\u00f3n molts els missatges de la ind\u00fastria per simular un acte benefici\u00f3s, exemples de la seva manipulaci\u00f3 s\u00f3n anunciar la recerca d\u2019una vacuna, insinuar les propietats preventives de la nicotina i aconsellar a la poblaci\u00f3 mantenir la dist\u00e0ncia de seguretat entre ells per ser m\u00e9s forts.
\u2022 Campanyes realitzades a Instragram per Myblu o la de IQOS en les seves xarxes socials i en la seva web, citant una s\u00e8rie de missatges protectors que emmascaren la realitat que hi ha al darrera.
\u2022 Com a conclusi\u00f3 extraiem que la ind\u00fastria est\u00e0 utilitzant la crisi del coronavirus per a millorar les seves quotes de mercat d\u2019una manera profitosa per\u00f2 \u00e0mpliament teatral. <\/p>\n\n\n\n

Agra\u00efm expressament la participaci\u00f3 dels assistents aix\u00ed com les preguntades plantejades als ponents.<\/p>\n\n\n\n

El v\u00eddeo del Webinar est\u00e0 ja disponible al Canal YouTube del Institut Catal\u00e0 d\u2019Oncologia, a l’enlla\u00e7: https:\/\/youtu.be\/Li7IfreiOE8<\/a>
Y tambi\u00e9n puede acceder a las presentaciones de los ponentes en:
https:\/\/www.slideshare.net\/XarxaCatalanaHospitalsSenseFum\/clipboards\/enredando-en-tiempos-de-covid-interferencias-de-la-industria-tabaquera<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Segon seminari web de la Unitat de Control del Tabac del Institut Catal\u00e0 d\u2019Oncologia, Centre Col\u00b7laborador de l\u2019OMS, que va tenir lloc el passat 4 de juny del 2020. CONCLUSIONS El primer ponent Armando Peruga, metge epidemi\u00f2leg, investigador del Institut d\u2019Investigaci\u00f3 Biom\u00e8dica de Bellvitge i professor en la Universidad del Desarrollo de Chile, ens parl\u00e0 […]<\/p>\n","protected":false},"author":15,"featured_media":7013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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seminari web de la Unitat de Control del Tabac del Institut Catal\u00e0 d\u2019Oncologia, Centre Col\u00b7laborador de l\u2019OMS, que va tenir lloc el passat 4 de juny del 2020. CONCLUSIONS El primer ponent Armando Peruga, metge epidemi\u00f2leg, investigador del Institut d\u2019Investigaci\u00f3 Biom\u00e8dica de Bellvitge i professor en la Universidad del Desarrollo de Chile, ens parl\u00e0…","_links":{"self":[{"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/posts\/7011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/comments?post=7011"}],"version-history":[{"count":1,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/posts\/7011\/revisions"}],"predecessor-version":[{"id":7012,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/posts\/7011\/revisions\/7012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/media\/7013"}],"wp:attachment":[{"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/media?parent=7011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/categories?post=7011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icoprevencio.cat\/uct\/wp-json\/wp\/v2\/tags?post=7011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}