Impact of Law 13/2022 that limits the advertising of alcoholic beverages on TV. This is an observational study of population exposure using the content analysis technique. This study measures:

The exposure to the audiovisual alcoholic imagery (type of exposure) received by the audience and observed through a content analysis of advertisements and programs broadcast by television signal (exposure source) transmitted by air, cable or satellite, and viewed on a television (exposure route), in a sample of television programs at national and regional level in the autonomous communities of Spain with their own language.

If the entry into force of Law 13/2022 produces a decrease in the advertising of alcoholic beverages and if there is a migration from commercial audiovisual communication towards apparently non-commercial modes of communication, particularly in audiovisual products on television during prime time.